Stop Chasing Hype
Build What the Business Truly Needs
Empowering Tech Teams to Build What the Business Truly Needs
Topics
#1
How Not to Build a Rocket Chasing Hype When the Business Needs a Bike
Aligning Tech and Business to Turn AI into Real Impact
#2
Future Proofing in the Era of ChatGPT
Adapt, Upskill, and Thrive in the Age of AI
#3
Stop Letting IT Build the Business
How Business Leaders Can Influence IT to Build What the Business Truly Needs
#4
Going Beyond Having a Seat at the Table
Learn Influence Skills to Go Beyond Earning a Seat at the Decision Making Table.
Engineering Leaders We Worked With Are From..
Teams get excited about trends, lately AI, but struggle to clearly explain how it improves revenue, or enhances customer experience.
THE TRUE COST OF AI Misexecution
- Burned out engineers without clarity
- Misaligned efforts and internal conflicts
- While others accelerate, you fall behind
Result? Bloated spend, zero lift, rising attrition.
Teams get excited about trends, lately AI, but struggle to clearly explain how it improves revenue, or enhances customer experience.
THAT’s NOT IT
THE TRUE COST OF AI Misexecution
- Burned out engineers without clarity
- Misaligned efforts and internal conflicts
- While others accelerate, you fall behind
Result? Bloated spend, zero lift, rising attrition.
About Me
Aditya Guthey is a globally recognized leadership and communication expert who helps business executives and IT leaders align people, technology, and strategy in today’s AI-driven workplace.
With more than 15 years of experience at the intersection of technology, leadership, and organizational growth, Aditya has designed and scaled data and AI systems for enterprises such as eBay and has coached and trained hundreds of leaders across Fortune 500 companies on communication and leadership. He brings a distinctive combination of technical depth and human-centered leadership insight.
Having spoken on hundreds of stages, Aditya is known for his infectious energy, humor, and practical insights. He draws his content from years of experience leading technology innovation and empowering individuals and teams to build products and cultures that leave a lasting impact.
Using my
them-awareness framework,
I HELP TEAMS
1. Truly Understand Business Needs Before Launch
ensuring all perspectives and long-term cost–benefit tradeoffs are considered, so you don’t waste resources chasing hype
2. Keep Collaboration Human Centered
fostering collaboration by using my proprietary assessment framework to reveal different communication styles so teams build trust and alignment to maximize the real business value of AI
These two skills never go out of date, whether the buzzword is Big Data, Cloud, GenAI or Agents.
Look what our customers say about us
Look what our customers say about us
“Aditya’s program allowed me to go deeper into myself to get to the root of my issues. As a result, I gained a greater sense of confidence and actionable tools to keep developing myself and achieving my goals.”
Carmen Hughes, Executive Leader
“Aditya is a fearless and a true role model to follow. His high EQ and humility give him a deep awareness of himself. He cares deeply about his work, his clients, and he is as authentically genuine as one gets. I give him my highest endorsement.”
Suzanne Kelly, Chief Talent Advisor
“Aditya has worked wonders with our team! I not only improved professionally but also personally and physically as well.”
Fatima Alvi, Behavioral Analyst and Educator
“Aditya helped me take powerful actions and achieve my interpersonal goals. You should talk to Aditya if you have a goal you are working on, or you want to achieve gratitude, love, happiness, health, and mindfulness in your life.”
Jon Hegarty, Entrepreneur and Banking Analyst
After working with Aditya. I improved my interpersonal skills and gained clarity. As a result, I became productive at work; social relationships improved tenfold and started to live life by design.
Chaitanya Kodidasu, Software Engineer
Outcomes
✅ Faster skill adoption (vs. traditional courses)
❌ Attrition within participating teams
✅ Ship Right Products Fast
❌ Million-Dollar write-offs from building apps nobody uses.
Master THEM AWARENESS Now
Discover why great ideas fail, and how to fix it. Them Awareness teaches you to see through others’ eyes, so you can lead smarter, build what people actually need, and make your work matter.
Unlock your creative potential
Learn THEM AWARENESS Now
This practical book builds self-awareness and teaches how to understand what clients and coworkers need, value, and expect—improving communication, collaboration, and decision-making in any professional environment.
Try our assessment to
